The term "close to the wind" originates from the nautical world and means to sail as close to the wind as possible. If you sail too close to the wind, the sails start to kill. They flutter like the flag on the mast; in a broader sense, the phrase means to take a risk, to be in danger, to defy the odds, to be on the brink (e.g. of ruin). "CLOSE TO THE WIN(D)" can therefore also be used in an economic context. The expression "close to the wind" is often used to describe the aggressive course of a company. This is, of course, about the "WIN", about growth. – But is growth possible without losses? The flag is an experiment that exposes the much-vaunted motto to the forces at work. – "CLOSE TO THE WIN(D)", not only in sports. (Sophia Pompéry)
The artwork by Sophia Pompéry is available as a flag edition in the format 80 x 123 cm. Edition: 60 copies, numbered. An integral part of the edition are signed instructions from the artist on how to use the edition. Available under: www.mip.at/en/shop/raising-flags-editions.
raising flags